It’s officiel ! From Autumn Winter 2025, the « unshamefully girly » brand will also be for boys and pre-teen girls. Let’s meet this Billieblush new generation.
BILLIEBLUSH FALL/WINTER 2025
This season, Billieblush takes you on an unforgettable road trip through the heart of America, exploring diverse landscapes and experiences with a playful spirit that blends adventure, style, and imagination. From city streets to desert trails, from mystical nights to glittering lights, the collection captures the essence of each stop with outfits designed for boys and girls who are ready to explore, dream, and have fun.
This season, Billieblush embarks on an unforgettable road trip across America, capturing the essence of adventure, style, and imagination while expanding to include boys and tweens. The journey begins in the vibrant streets of New York City, where bold street-style looks blend cool graphics, denim, and sporty vibes. From there, we head to the Arizona desert, embracing earthy tones, Western-inspired prints, and cozy, adventurous outfits. Next stop: the dazzling lights of Las Vegas, where sequins, vibrant colors, and statement pieces shine. Then, we venture into the mystical town of Salem, drawing inspiration from astrology, celestial prints, and dreamy loungewear. Finally, we return to New York for a grand winter celebration, with elegant outfits perfect for ice skating at Rockefeller Center. With every stop, Billieblush invites kids to explore, dream, and express their unique style—ready for the ride?
A New Chapter for Billieblush
Billieblush has always made every little girl happy with its signature sparkles and iconic pink—so why not boys? Optimistic and reimagined with a fresh visual identity, Billieblush is undergoing a transformation.
The logo is now more modern and unisex, featuring a black font, while the neon pink stripes have been replaced with yellow ones. Staying true to the brand’s DNA while evolving was at the heart of the challenge for this French label, which has never been afraid to dream big since its creation 10 years ago.
This marks a new chapter defined by change and transformation—an ode to freedom, as reflected in the first lines of the brand’s manifesto:
WELCOME TO THE WORLD OF BILLIE.
A WORLD WHERE GIRLS AND BOYS AREN’T AFRAID TO EXPRESS THEIR STYLE, SHOW WHO THEY ARE, AND EMBRACE WHAT THEY LOVE.
FREE TO BE (AND BECOME) WHOEVER THEY WANT TO BE.
Audacious and inclusive, Billieblush is introducing a new crew—a symbol of a whole generation, with a special focus on 6–12-year-olds. Two new ranges—for boys and pre-teen girls—will now live alongside the existing girls’ collection.
For boys, Billieblush maintains its signature codes: colorful, playful, and creative, while introducing new silhouettes and techniques, just as it has always done for girls.
For pre-teens, the designs embrace a more oversized fit, with less pink and more neutral tones. The styles feel more grown-up, incorporating studs, bold prints, and patches that better suit this evolving audience. The goal? To ensure that girls who have grown up with Billieblush continue to wear it as they transition into their next fashion chapter.
The world is about to become Billieblush’s newest playground. The countdown has begun.
