Whether you’re just starting out on your LEGO® journey, or are an established LEGO fanatic, then check out these LEGO stores in Brisbane and the Gold Coast to see what new sets are on offer or grab a bargain
Each store features unique LEGO models specific to that location, exclusive LEGO sets, LEGO merchandise and more. The hardest bit will be deciding what to buy.
The History of LEGO Stores
LEGO has been building memories for many years, with Ole Kristiansen founding the LEGO Group in Billund, Denmark in 1932.
While there are more than 1,000 official LEGO stores worldwide, there are just 22 LEGO-certified stores in Australia and New Zealand.
LEGO Certified Stores are owned and operated by an authorised third party in agreement with the LEGO Group. While LEGO stores are run by the LEGO Group.
We have several LEGO-certified stores in Brisbane and the Gold Coast, each offering slightly different stock, rewards systems, and specials.
As of 2024, there are three AG LEGO Certified Stores in Queensland (Chermside, Robina and Townsville). And in case you were wondering what AG stands for – it’s Alquemie Group, which is a retail brand investment and growth platform.
The store at Dreamworld is owned by a different third party, and as such is not affiliated with the Robina, Chermside or Townsville stores.
FUN FACT: In 2023 the LEGO Group and Alquemie Group opened the world’s largest (900sqm) certified LEGO store in Sydney.
Chermside – AG LEGO Certified Store
The Chermside certified LEGO store opened its doors to fans in October 2019, and has been a popular store for visitors to Westfield Chermside.
Aside from browsing and perhaps buying the latest LEGO sets, shoppers at the Chermside store can also:
- measure their height in LEGO bricks
- marvel at the LEGO mosaic of the Story Bridge
- build your own mini-figure
- buy individual bricks at the Pick a Brick Wall
- snap a pic with the LEGO models unique to the store
If you are wanting to secure the latest LEGO set but are worried it will sell out before you get to the store, then consider using the free Click and Collect service or shop online.
Location: Westfield Chermside, Level 1, Shop 380a, Chermside
Brisbane Airport – LEGO Store
IMAGE CREDIT: Brisbane Airport on Facebook.
Waiting for a flight has just got a little bit more awesome, with the addition of a LEGO store in the Domestic Terminal at Brisbane Airport.
Officially opened in December 2020, travellers who have passed security, can now visit the LEGO store on Level 2 and shop up a storm while waiting to travel.
As well as stocking up on favourites, you can also nab sets that are exclusive to the airport store and may even be able to purchase some LEGO clothing.
If you are worried about space in your luggage, take advantage of their delivery service, or grab your purchases on the way back. The store is generally open from 5am to 8.30pm.
Location: Domestic Terminal, Level 2, After Security (near Gate 36), Brisbane Airport.
Coomera – Dreamworld LEGO Certified Store
We all know and love Dreamworld, one of Gold Coast’s amazing theme parks, but did you know a LEGO certified store is housed on site.
Opened to the public in January 2017, the large store sits near the main entrance of Dreamworld and acts as the exit point for guests leaving the park. But don’t worry, you don’t require a Dreamworld ticket to visit the store. Guests can pop in whenever they like, particularly if they want to do a spot of shopping while they wait for the theme park to open.
The store features a large pick a brick wall, personalisation station, play tables, mini figure stations and lots of LEGO merchandise and sets.
Perhaps one of the best parts of the store is the several purpose built, life-sized LEGO models. Strike a pose and snap a selfie with the Dreamworld tiger, the Hulk, the gang from LEGO Friends and the Storm Troopers.
Location: Dreamworld, 1 Dreamworld Parkway, Coomera
Note – You do not require a Dreamworld to visit the LEGO Dreamworld store as the entrance is separate to Dreamworld.
Robina – AG LEGO Certified Store
IMAGE CREDIT: AG LEGO Certified Stores on Facebook.
Calling Robina Town Centre home since September 2019, Gold Coasters and visitors can shop all the latest LEGO sets at this AG LEGO Certified store.
The store features a pick a brick wall, play tables, a build-a-minifigure™ station, brick engraving service and cool LEGO models unique to this store. Like most LEGO stores this Robina store also boasts an iconic LEGO mosaic, inspired by the Gold Coasts skyline and beaches.
Being an AG LEGO Certified store, the reward program from this store can also be used at the Chermside and Townsville stores.
Location: Robina Town Centre, Ground Level, Shop 4067, Robina
Special Events and Offers
Make and Take Sessions
Regularly throughout the year, usually celebrating special occasions and holiday seasons, most LEGO stores hold ‘Make and Take’ sessions. Ticket holders book a time to visit their preferred store, collect their mini build (usually a LEGO polybag) and build it at the table in store. And the best bit – you get to take your completed LEGO build home!
Make and Take sessions are designed for children aged 6-14 and are free but tickets are required by booking online. These sessions are very popular and sell out quickly, so make sure you are signed up to their emails and follow AG LEGO Certified Stores and/or Dreamworld Australia on social media to be the first to know about events.
Offers and Discounts
Whether you are shopping in-store or online, there are many discounts and offers to take advantage of at LEGO stores. Quite often ‘gift with purchases’ will be advertised, where buyers will receive a specified gift when purchasing particular sets or spending over a certain amount. It is best to have a quick look online or in-store before making a purchase to see what is on offer.
It is important to remember that different stores are owned by different companies, and as such offers and discounts will vary, so shop around.
Special Appearances
Keen LEGO fans will be pleased to know that a few times a year most LEGO stores will have special appearances (usually from a LEGO Master), VIP events and other random special events designed to inspire and excite LEGO lovers. Keep an eye out in-store and online for details.
LEGO VIP and Loyalty Programs
AG LEGO Certified stores (including Chermside and Robina) have their own VIP program, which is free to join. Shoppers will receive points each time they shop and once 100 points is accumulated, you will receive a coupon to put towards your next purchase. Being a VIP also gives you early access to sales, new releases and other special events.
The Dreamworld LEGO store has its own VIP program which is only valid at that store. Perks include early access to sales, member only events and points earnt for every purchase.
Each reward program does have its own specific terms and conditions, so please check individual stores for details.
Note – Gift cards and product returns ordered through LEGO.com will not be accepted at LEGO Certified stores. The LEGO Insiders program is also not valid at LEGO Certified stores.
Places to Buy Discount LEGO in Brisbane
While the above stores are LEGO stores selling brand-new LEGO, there are many other places around Brisbane where you can buy discounted LEGO, second-hand LEGO or individual bricks.
Chain department stores, online stores and smaller shops often sell discounted LEGO, you just have to know where to look and when.
Explore the LEGO Trail
If you are wanting more LEGO (is there ever too much LEGO) then perhaps you would like to discover the must visit places for LEGO fans in Brisbane. You can find everything LEGO including a café where you can have morning tea while building LEGO, places where you can partake in LEGO workshops and venues which have cool LEGO displays.
