
The Benjamin Hotel has been a New York City landmark since its opening in 1927. Back then, this 29-story hotel was called the Beverly. Today, it’s one of the most iconic hotels in the city. When locals and savvy travelers think of The Benjamin, they think of posh elegance, luxury, and the ultimate travel experience. Located near Central Park and Times Square, you are in the heart of Midtown Manhattan.
This is one of my favorite boutique hotels just walking distance and access to nearly every subway line to get you on your individual journey to wherever you’re headed in the city. This collective experience is not only an excellent location but these spacious suites give you unique rest and have stylish furnishings. Whether you are booking a staycation or looking to visit NYC, this is the best spot for a luxurious stay. Check out when I stayed here, when the kids were little back in 2015!
Now, the hotel is even better, thanks to an extensive restoration project that preserves the legacy of The Benjamin Royal Sonesta Hotel, while simultaneously redefining its structure and bringing it into the modern day. The newly redesigned hotel features sophisticated, elegant interiors that infuse an at-home feel to its common areas, rooms, and suites. You’ll find custom artwork, furnishings that are lavish for a luxury hotel, modern, and comfortable. Come here for a business trip, special family retreat or romantic getaway and enjoy a good night’s sleep with quick access to the heart of midtown. They have great public spaces, luxury suites and a great location in NYC.
To that end, The Benjamin Hotel has partnered with Loftie, a wellness company whose goal is to make tech-life balance reality for today’s modern businessperson. Through their partnership, they’re expanding the hotel’s Rest & Renew program ahead of Sleep Awareness Week 2025. Through the program, The Benjamin and Loftie are offering enhanced Rest & Renew menu options with on-demand technology focused squarely on better sleep and restoration with a science-based approach. Guests will wake up with Loftie’s two-phase alarm designed to mimic the body’s natural waking process and also doubles as a noise machine for better sleep all night long.
California-based sleep wellness brand, Nodpod, known for its award-winning weighted sleep masks and blankets, is also working with The Benjamin Hotel in its expanded renewal program, adding co-branded offerings to the Rest & Renew menu for even more restorative sleep options to make business and travel easier, more restful, and more enjoyable. See my IG post here!
As part of their Rest & Renew program, The Benjamin is proud to offer the Kids Sleep Program designed specifically to give young guests more restful sleep. Just like the parent program, this program uses science-based tools that enable children to get better sleep with collaborative, tailored solutions to their sleep issues that enhance their sleep, energy, and alertness.
Finally, the Rest & Renew program now offers Bedside Reading. Through this program, guests have access to a curated selection of e-books, audiobooks, podcasts, meditations, and physical books designed to help them relax and unwind before turning in for the night. One of the best parts of the program is that any books downloaded are theirs to keep for life.
The Benjamin Hotel is the ultimate in comfort and rest for any traveler in the New York City area, and they’re cementing that legacy with Rest & Renew. Excited to share that Friends and Family of SITC are invited to rest and renew at the newly renovated Benjamin Royal Sonesta in New York City with up to 25% off stays and access to the rest and renew sleep program with code BRIANNE.
Stay Dates March 13 – September 7,2025. Book by 8/31/2025
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